The re-launch of the Xersion brand is the first of several planned new instalments in 2021, which follows the repositioning and launch of several exclusive JCPenney brands in 2020, including the introduction of the Stylus apparel brand and Linden Street home brand, offered alongside a wide array of national brands including Champion, Levi’s, Puma, Skechers, New Balance, Clarks, Vans, and more. Women’s sports bras and high-waist leggings stay in place with three compression levels, studio, move, and train, which match her workout, offered in matching monochromatic or colour-blocking styles, according to a media statement by JCPenney.Īvailable today in all stores and at the JCPenney flagship store, jcp.com, the size-inclusive line is available in boys, boys husky, girls, girls plus, women’s size XS-3X and Men’s size S-XXL in the accessible price range of $12-70 across divisions. Xersion products allow customers to fully focus on their activity with design that encourages a distraction-free workout, with sweat-proof pockets, reflective and anti-odour elements, venting, thumbholes, compression, built-in mesh, and chafe-free seams. Also being introduced is JCPenney’s new innovative and exclusive EVERAIR fabrication, combining breathable technology and Quick-Dri wicking for optimal air flow to remain cool and dry. JCPenney, a leading apparel and home retailer, combines an expansive footprint of stores across the US and Puerto Rico with its ecommerce site to deliver style and value for its American customers.ĭesigned by JCPenney’s in-house product development and design team, Xersion activewear is built for performance and gives customers the Motivation to Move, regardless of size or fitness level. JCPenney has announced that its Xersion activewear assortment has been redesigned from the inside out and with the latest performance technology, EVERAIR.
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